About The Awards

The Star Outstanding Business Awards (SOBA) are The Star's efforts in recognising up-and-coming enterprises and their contributions towards the Malaysian economy. In view of the Government's commitment in developing homegrown enterprises, SOBA seeks to inspire and encourage local businesses to promote Malaysia and showcase its products and services to the world.

SOBA, for over a decade, stands out among the plethora of available Business Awards, as it has been lauded for its Credibility in Honouring the Best in Businesses. SOBA stays true to its principles in upholding stringent independent judging, duly audited by an External Audit party to rightfully award deserving SME champions in their own categories of expertise. SOBA encourages businesses to achieve new milestones & push the boundaries in achieving greater heights

The awards are further sub-categorised into enterprises that have sales turnover of up to or above RM25 million respectively. In addition to the existing SOBA Awards, this year we are introducing 2 new categories namely, Best in Customer Service, which will recognise companies providing exemplary services to their clients and Best in Retail will acknowledge and promote inspiring and innovative retailers across the country. These award categories have been tailored to portray the feel of the current times and trends, and will ultimately represent the proud achievements of outstanding companies. At its core, SOBA recognises the important role local businesses play towards the building up of our nation, whichever space in the revenue spectrum that they occupy.

Objectives

The Star Outstanding Business Awards were established to promote excellence and stimulate positive competition, showcasing the achievements attained by outstanding businesses with the following key objectives:

• To recognise the role and contributions of outstanding businesses towards the nation and the economy;
• To encourage local enterprises to continue developing and elevating their businesses;
• To motivate and inspire home-grown businesses to aim for excellence in their products and services;
• To celebrate and highlight the achievements of local enterprises that have contributed to the growth of the community; and
• To inspire and encourage local businesses to promote Malaysia and showcase its products and services to the world.

Contact Us

For more information on SOBA 2021
Star Media Group
C/O The Star Events Business Unit,
Menara Star, No. 15, Jalan 16/11,
46350 Petaling Jaya, Selangor, Malaysia.
Tel :03-7967 1388 ext 1871 / 1039 / 1104 (Mon-Fri, 9am – 5.30pm)

Email : soba@thestar.com.my