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About The Awards

The Star Outstanding Business Awards (SOBA) are The Star’s efforts in recognising up-and coming non-listed businesses and their contributions to the Malaysian economy. In line with the Government’s commitment to develop home-grown businesses, SOBA seeks to inspire and encourage local businesses to promote Malaysia and showcase its products and services globally.

To encourage businesses to soar beyond its boundaries, these awards will be presented to local businesses for excelling in areas that span across multiple sectors. This means businesses are not only assessed based on their bottom lines, but are also measured at the forefront in anticipating the future needs of the company and the economic sector in which they operate in. A business that is able to adjust its operational procedures to meet environmental concerns, and in the process grow its profit, will stand out.

Particular attention will be given to local businesses that export their products and/or services, as their businesses promote Malaysia as a global centre of commercial excellence. It is envisaged that SOBA winners are also desirous and look towards listing on the Malaysian stock exchange in the not too distant future.

These awards are also categorised into businesses that have sales turnover of up to RM25 million and RM25 million & above respectively. This is to recognise the achievements of upcoming small-medium businesses including start-ups as well as established businesses on a level playing field. At its core, SOBA recognises the important role local businesses play towards the building up of our nation, whichever space in the revenue spectrum that they occupy.


The Star Outstanding Business Awards were established to promote excellence and stimulate positive competition, showcasing the achievements attained by outstanding businesses with the following key objectives:

  • To recognise the role and contributions of outstanding businesses towards the nation and the economy;
  • To encourage local enterprises to continue developing and elevating their businesses;
  • To motivate and inspire home-grown businesses to aim for excellence in their products and services;
  • To celebrate and highlight the achievements of local enterprises that have contributed to the growth of the community; and
  • To inspire and encourage local businesses to promote Malaysia and showcase its products and services to the world.

Contact Us

For more information on SOBA 2022
Star Media Group
C/O The Star Events Business Unit,
Menara Star, No. 15, Jalan 16/11,
46350 Petaling Jaya, Selangor, Malaysia.
Tel :03-7967 1388 ext 1871 / 1039 / 1104 (Mon-Fri, 9am – 5.30pm)

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