The Judging Process

The judges will be using weighted marks for responses to criteria/guidelines as set out in each category of awards in the application forms to arrive at their final decision.

For the “Best in Customer Service” awards, the panel of judges will shortlist the top 5 companies for the public to vote for. The public can vote for their best customer services provider via the SOBA microsite at www.soba.com.my from 1 Feb 2021 until 28 Feb 2021. The winners of Best in Customer Service awards will be determined by a weightage of the scores awarded by the judges and by the votes of the public.

The award categories will be reviewed by several groups of judges concurrently, except for Malaysian Business of the Year Award, which will be reviewed by the final panel of judges.

The final panel of judges will include one representative each from the initial group of judges.

For the Malaysian Business of the Year Award, the winner will be the company that has received the highest cumulative score from the other award categories.

In the event of a tie, the final panel of judges will decide on the winner who is generally the best in market with exemplary track record in most areas.

Winners’ Rewards and Benefits

For all WINNERS

1. Free advertising space* in Star Media Group platform

Top-of-the-Class Awards

Platinum winners: RM50,000 worth of ad space (print & online)
Gold winners: RM30,000 worth of ad space (print & online)
Silver winners: RM20,000 worth of ad space (print only)

Outstanding Achievement Awards

Grand Winners: Grand winners: RM50,000 worth of ad space (print & online)

*Note: Terms and conditions apply. Free advertisement space is subject to 6% Service Tax. The Service Tax fee has to be paid in order to acticate the prize package.



2. Preferential rates for additional ads in The Star carrying the SOBA logo
3. Coveted trophy at the Awards Night
4. Use of SOBA logo / monogram on corporate and A & P collaterals
5. Exposure through publicity (print and online)
6. Opportunity to attend and speak at special workshops / talks aimed at helping companies grow and move forward.
7. Free 3 months dimsum subscription for all employees in the company

*Note: Terms and conditions apply. The free subscription will be given based on the email provided by the company.

For all FINALISTS

Free 2 months dimsum subscription for all employees in the company

*Note: Terms and conditions apply. The free subscription will be given based on the email provided by the company.

For all PARTICIPANTS

1. Certificate of Merit
2. Complimentary seat (for company CEO) at the Awards Night
3. Opportunity to self check, network with key business professionals and the business fraternity
4. Free 1 year digital access to The Star e-paper, and 4 regional e-papers (The Jakarta Post, The Nation, The Philippine Daily Inquiry and China Daily Asia Weekly) upon submission to SOBA 2019 Awards.