Panel of judges is made up of representatives from Associated Chinese Chambers of Commerce and Industry of Malaysia (ACCCIM), Branding Association of Malaysia (BAM), The Federation of Malaysia Chinese Commerce Association (FEMACCA), Malaysian Associated Indian Chambers of Commerce and Industry (MAICCI), Malaysia Retail Chain Association (MRCA), Malaysia Entrepreneurs' Development Association (PUMM), SME Association Malaysia, JCI Malaysia, Dewan Perniagaan Melayu Malaysia KL (DPMM KL), PIKOM, Malaysian Digital Association (MDA) and ASEAN Retail-Chains & Franchise Federation (ARFF).