Log In Register Sign Out

Frequently Asked Questions



The Star Outstanding Business Awards 2021 is established to promote excellence and stimulate positive competition, showcasing achievements attained by outstanding businesses. In addition, SOBA 2021 aims to:

  • To recognise the role and contributions of outstanding local businesses towards the nation and the economy;
  • To motivate and inspire home-grown businesses to aim for productivity thus excellence in their products and services;
  • To celebrate and highlight the achievements of local enterprises that have contributed to the growth of the community; and
  • To inspire and encourage local businesses to promote Malaysia and showcase its products and services to the world.




SOBA is unique because the awards are not sectoral in nature and SOBA has unearthed credible trailblazers in the Malaysian business community for the past 12 years.

Since inception, 450 awards have been presented till date and SOBA has been meticulous in selecting their awardees every year. Particular attention will be given to local businesses that export their products or services, as they help to promote Malaysia as a global centre of commercial excellence. It is envisaged that those who are awarded The Star Outstanding Business Awards 2021 are looking towards listing on Bursa Malaysia in the not too distant future.





The awards are further sub-categorised into companies that have sales turnover of up to or above RM25 million respectively. This is to recognise the achievements of upcoming small-medium businesses and start-ups as they compete on a level playing field in the awards.

There are eleven (11) awards in two (2) broad categories, but you may apply for more than one category.

Top-Of-The-Class Awards (up to RM25mil turnover & above RM25mil turnover)

  • Best in Marketing
  • Best Brand
  • Best in CSR
  • Best Green Initiative
  • Best Employer
  • Best Innovation
  • Best in Retail
  • Best in Customer Service
  • Best Use of Technology

Outstanding Achievement Awards

  • Rising Star
  • Entrepreneur of the Year (Male / Female / Young )
  • Malaysian Business of the Year *




Eligibility Requirements for All Awards except Rising Star Award

In order to qualify as an applicant for any of the award categories other than the Rising Star Award, local enterprises must meet the following requirements:

  • Not part of a multinational* group;
  • Not a listed entity**;
  • Incorporated in Malaysia in accordance with the Companies Act, 2016^;
  • Foreign equity holding does not exceed 50%*;
  • Company has not submitted any proposal for initial public offering (IPO) up to the closing date of SOBA which is 12 November 2021;
  • Must submit extracts of audited financial statements for past three (3) consecutive financial years^^
    (i) audited statement of financial position (Balance Sheet),
    (ii) audited statement of comprehensive income (Income Statement),
    (iii) Statement of Changes in Equity,
    (iv) Statement of Cash Flow and
    (v) Independent Auditors’ Report.
  • Companies that have won the Platinum Award three years in a row in the same category shall observe a one-year cooling off period before applying for that category again.
  • Immediate past Malaysian Business of The Year Award winners shall observe a 2 years cooling off period by not participating in SOBA unless different tier.




In order to qualify as a candidate for the Rising Star Award, local companies must meet the following requirements:

  • Not part of a multinational* group;
  • Not a listed** company;
  • A company duly incorporated in Malaysia in accordance with the Companies Act, 2016;
  • Foreign equity holding does not exceed 50%*;
  • Must submit latest extracts of audited financial statements or management accounts^^
    (i) audited statement of financial position (Balance Sheet),
    (ii) audited statement of comprehensive income (Income Statement),
    (iii) Statement of Changes in Equity,
    (iv) Statement of Cash Flow and
    (v) Independent Auditors’ Report.
  • Have been in business operations [either as sole proprietorship, partnership and/or company] for less than three (3) years at the closing date of the SOBA which is 12 November 2021#; and
  • Past winners of Rising Star are not eligible to apply.




Eligibility Requirements for Entrepreneur of the Year Award

A. Male
  • He must be a Malaysian citizen running the company which is registered in Malaysia in accordance with the Companies Act, 2016.
  • Individual must be an owner / largest shareholder who is mainly responsible for the recent performance of the company that is at least three (3) years old
  • Must submit the latest 3 years of audited financial statement of the company^^
    (i) audited statement of financial position (Balance Sheet),
    (ii) audited statement of comprehensive income (Income Statement),
    (iii) Statement of Changes in Equity,
    (iv) Statement of Cash Flow and
    (v) Independent Auditors’ Report.
  • Past winner of Entrepreneur of the Year (Male category) shall observe a one - year cooling off period before applying for the same category.
  • He must be at the age of above 35 by 12 November 2021.

Eligibility Requirements for Entrepreneur of the Year Award

A. Female
  • She must be a Malaysian citizen running the company which is registered in Malaysia in accordance with the Companies Act, 2016.
  • Individual must be an owner / largest shareholder who is mainly responsible for the recent performance of the company that is at least three (3) years old.
  • Must submit the latest 3 years of audited financial statement of the company^^
    (i) audited statement of financial position (Balance Sheet),
    (ii) audited statement of comprehensive income (Income Statement),
    (iii) Statement of Changes in Equity,
    (iv) Statement of Cash Flow and
    (v) Independent Auditors’ Report.
  • Past winner of Entrepreneur of the Year (Female category) shall observe a one - year cooling off period before applying for the same category.
  • She must be at the age of above 35 by 12 November 2021.

Eligibility Requirements for Entrepreneur of the Year Award

Young
  • Individual must be a Malaysian citizen running the company which is registered in Malaysia in accordance with the Companies Act, 2016.
  • Individual must be an owner / largest shareholder who is mainly responsible for the recent performance of the company that is at least three (3) years old.
  • Must submit the latest 3 years of audited financial statement of the company^^
    (i) audited statement of financial position (Balance Sheet),
    (ii) audited statement of comprehensive income (Income Statement),
    (iii) Statement of Changes in Equity,
    (iv) Statement of Cash Flow and
    (v) Independent Auditors’ Report.
  • Past winner of Entrepreneur of the Year (Young) is not eligible to reapply for the sub-category but may apply for the Entrepreneur of the Year (Male or Female) sub category if the requirements above are met.
  • Individual must be at the age of 35 and below by 12 November 2021.




The Malaysian Business of the Year award is the pinnacle award for SOBA and is awarded for both categories i.e. one, for the enterprise with sales turnover of up to RM25 million and another for the organisation with sales turnover of above RM25 million

As mentioned above, the Malaysian Business of the Year will be determined based on the top three (3) accumulated scores of the top of the class awards an enterprise has participated in. For avoidance of doubt, only the top three (3) scores will be taken into consideration. The other top of the class awards participated in will be awarded accordingly to the respective award.

Shortlisted Malaysian Business of the Year winners will be invited to Menara Star to present to the final panel of judges in the English / Chinese / National language including a site visit to the their premises to determining the suitable winner for both categories i.e. sales turnover up to RM25 million and above RM25 million.





Panel of judges is made up of representatives from Associated Chinese Chambers of Commerce and Industry of Malaysia (ACCCIM), Agensi Inovasi Malaysia (AIM), Branding Association of Malaysia (BAM), The Federation of Malaysia Chinese Commerce Association (FEMACCA), Federation of Malaysian Manufacturers (FMM), Malaysian Associated Indian Chambers of Commerce and Industry (MAICCI), Malaysia Retail Chain Association (MRCA), Malaysia Entrepreneurs' Development Association (PUMM), SME Association Malaysia, Outstanding Entrepreneurs (OE), JCI Malaysia, Dewan Perniagaan Melayu Malaysia KL (DPMM KL), PIKOM, Malaysian Digital Association (MDA), ASEAN Retail-Chains & Franchise Federation (ARFF) and SME Corporation Malaysia.




Final entries submission ends on 12 November 2021




Judges are selected from our Strategic partners and are highly reputable business savvy figures or who are esteemed individuals held in high regard. The judges are grouped into several panels to ensure there is an avenue for cross-checking and sharing of views to moderate discussions. Further information : Judging of Entries





Download the submission pack via www.soba.com.my

Alternatively, call +603 7967 1388 ext 1871 (Lily)/ 1039 (Poh Ern)/ 1104 (Daryl) Mon – Fri, 9am – 5.30pm for information and assistance.

OR

Please visit The Star Outstanding Business Awards microsite at www.soba.com.my




For each award category application, a non-refundable processing fee of:

  • RM200 submission fee for company with sales turnover up to RM25 million; or

  • RM400 submission fee for company with sales turnover of above RM25 million;

  • RM1,000 submission fee and one CEO’s seat at SOBA 2021 Gala Night for company with sales turnover up to RM25 million; or

  • RM1,200 submission fee and one CEO’s seat at SOBA 2021 Gala Night for company with sales turnover of above RM25 million

Payment medium is only via Online Transfer or Cash Deposit, payable to STAR MEDIA GROUP BERHAD Bank details :

Account name: STAR MEDIA GROUP BERHAD
Account number: 3077462323
Bank name: Public Bank Berhad




There are no other fees besides the application fee. Star will be selling tables and its related marketing purchases for an example Supplement Kit and others. It is optional to purchase the dinner tables but participants are encouraged to purchase tables to show support in the event the company wins.

Participants also have the option to take up ad space in SOBA supplements. The supplement will be distributed at the Awards Night ceremony. There will be a post Award Night supplement as well. Both supplements will be printed and circulated digitally in the National Edition of The Star newspaper and online portals.





The Awards Night will be on February 2022. Venue and date will be disclosed closer to the date.





Results will only be announced on the Awards Night ceremony itself. The Organiser will not be releasing anything prior to the Awards Night. All participants are encouraged to be present at the Awards Night ceremony.





For the Categories:

: Top-Of-The-Class Awards – Platinum, Gold and Silver per category

: Outstanding Achievement Awards – A Grand Winner per category

Prizes will be accorded based on two tiers :

  • Up to RM25m turnover
  • Above RM25m turnover

*Prizes may vary according to Judges recommendations





  1. Free advertising space* in Star Media Group platform
  2. Top-of-the-Class Awards

    Platinum winners : RM 50,000 worth of ad space ( print & online)

    Gold winners : RM 30,000 worth of ad space ( print & online)

    Silver winners : RM 20,000 worth of ad space ( print & online)

    Outstanding Achievement Awards

    Grand Winners : RM 50,000 worth of ad space ( print & online)
    *Note: Terms and conditions apply. Free advertisement space is subject to 6% Service Tax. The Service Tax has to be paid in order to activate the prize package.

  3. Preferential rates for additional ads in The Star carrying the SOBA logo, 988 or Suria
  4. Coveted trophy at the Awards Night
  5. Use of SOBA logo/monogram on corporate and A&P collaterals
  6. Exposure through publicity (print and online)
  7. Opportunity to attend and speak at special workshops/talks aimed at helping companies grow and move forward
  8. Opportunity to attend and speak at special workshops / talks aimed at helping companies grow and move forward





For all PARTICIPANTS

  • Certificate of Merit
  • Opportunity to self check, network with key business professionals and the business fraternity
  • Free 1 year digital access to The Star e-paper and China Daily Asia Weekly upon submission to SOBA 2021 Awards.





All decisions made by the Organiser shall be final and binding.





Yes, all submissions are kept confidential in a safeguarded place and privy to the Organiser. The submissions will only be used during judging sessions.

Enquiries : +603 7967 1388
ext 1871 (Lily)
1039 (Poh Ern)
1104 (Daryl)


Contact Us

Star Media Group
c/o The Star Events Business Unit,
Menara Star, 15, Jalan 16/11,
46350 Petaling Jaya, Selangor

For enquiries, please email:
soba@thestar.com.my

03-7967 1388 ext 1871 / 1039 / 1104

(Mon - Fri, 9.00am - 5.30pm)