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About SOBA

SOBA 2022

The Star Outstanding Business Awards (SOBA) bestow unparalleled recognition on the exceptional achievements of the nation’s finest SMEs. Advancing in its 13th year to honour local non-public listed organisations that have led the way with excellent business principles, ethics and practices. SOBA winners are testaments of high achievement and serve as a benchmark for others to emulate.

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Business awards takes off for better horizons

Award categories

Businesses are not evaluated based on their sectoral achievements but on excellence attained in the different fundamental areas that are pertinent to every organisation.

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Award Timeline

9 June 2022

SOBA Launch

7 July, 8 Sept, 9 Oct 2022

SOBA Clinic

26 July 2022

SOBA LAB Webinar

29 July 2022

SOBA Association Hosting

18 Aug 2022

SOBA LAB Webinar

25 Aug 2022

SOBA Prestige

1 Sept 2022


22 Sept 2022


20 Oct 2022


30 Nov 2022

SOBA 1st Round Judging

14 Dec 2022

SOBA Final Judging

22 Dec - 4 Jan 2023

Best in Customer Service
(Public Voting)

23 Feb 2023

Gala Night

30 June – 11 Nov 2022

SOBA Submission

Contact Us

Star Media Group
c/o The Star Events Business Unit,
Menara Star, 15, Jalan 16/11,
46350 Petaling Jaya, Selangor

For enquiries, please email:

03-7967 1388 ext 1871 / 1039 / 1104

(Mon - Fri, 9.00am - 5.30pm)